3 Critical Questions to Ask Before Developing a Powerful Marketing Plan

Jan 21, 2013 by

Marketing PlanThere are so many choices out there when it comes to developing your marketing plan to share your message. Whether it’s blogging, speaking, social media, networking, deciding what to include in your plan can be overwhelming.

One of the biggest mistakes I see coaches, consultants, and therapists do when marketing is trying to do a little of everything. You will hear people saying you should be doing this, you should be doing that. However, if the marketing activities you chose can’t answer these three critical questions it will NOT work.

It is much better to be narrow & deep than wide & shallow. Therefore picking 3 to 5 marketing activities is much more effective. So how do you determine which activities will work best for you? Answering these 3 critical questions will help narrow down your activities for an effective marketing plan.


What matches my strengths?

Working from your strengths is crucial in marketing. It demonstrates confidence but it will also ensure you are doing what it takes to make it happen. Let’s face it, if it’s hard you’re probably not going to do it.

So if public speaking is not a strength of yours, don’t include that in your marketing plan. If you struggle writing, sitting there for hours over a blank page, don’t blog or write articles.

I’ve had many people say, “Shouldn’t I work on developing these skills?” If you want to develop new skills by all means do so. But until they become a strength, keep that under personal development and not marketing plan.


Can I commit to doing this activity for at least 6 months?

Marketing is not a one shot and you are done deal. It is a process. And all processes take time. You can expect it to take at least 6 months, if not more, to see any return on your marketing investment.

Often, coaches, consultants or therapists that I work with will get discouraged if they don’t see someone immediately commenting on their social networking post, or sharing their blog, or have people sign up for their newsletter in droves right off the bat. It takes time, patience, and nurturing for your marketing to take effect.


How does my target market prefer to consume their information?

So Twitter is a strength of yours. You are more than ready to commit to tweeting 5 times a day, 4 days a week for 6 months. But if your target audience does not consume their information through Twitter, it’s a lot of time and effort wasted. You must not only go where your audience is at, you must be in a spot where they are looking for information that answers the challenges they are facing.

Once you have determined which marketing activities answer all three critical questions you are ready to narrow down your choices to the best 3 to 5 activities that work for you. Remember, work from your strengths always, be patient, and know where your target audience is at.

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