Be Seen in the Crowd: 4 Steps to Massive Visibility

Sep 25, 2011 by

When the student is ready, the teacher will appear. That’s true, but not if the student can’t see the Stand out in the Crowd teacher. It doesn’t matter if you are the best coach or consultant in the world. You may have all the credentials, all the education, know all the right stuff and know all the right people. If you’re not seen, the phone won’t ring. Here are 4 steps to creating massive visibility for your business.


STEP 1: Your Brand

Your brand is your promise of the experience your clients will have with you. It’s the feeling people receive when working with you. You have to know what your brand is. You already have one whether you know what it is or not. You have to carefully craft your brand and foster that in everything you do.


STEP 2: Your Platform

A platform is something you stand on. It places you above the crowd. This is your marketing strategy. You need to know where you are going to be seen and by whom.  But a platform is also something you stand for. People are attracted to passion. Using your marketing strategy to passionately share your message is a magnet for those who share or want a piece of that passion.


STEP 3: Give it Away

As a coach or consultant you are a wealth of information. Give it away! Don’t be afraid of giving away the farm every piece of information is already out there on the internet anyway. Be the resource and give “how to” or introductory information away. This is a perfect way to educate people to work with you.


STEP 4: Consistency & Persistency

This is the big one. It takes time to break through all the clutter and actually be seen. To do so, consistently offer high value that addresses your target audience’s immediate needs. Don’t be discouraged if you don’t see immediate results. Be persistent and you will see that visibility grow.


By implementing these 4 simple steps over time while offering relevant, valuable information freely, you will not only create a massive amount of visibility but also create brand awareness, position yourself as an expert, and demonstrate your unique value.

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