Marketing Programs

Marketing Tao, LLC specializes in working with certified coaches, consultants, or holistic practitioners who are interested in making a difference in the world and need the marketing strategies, business development and marketing support to do so.

Marketing Tao helps you to use the skills you already have to expertly market your business. We will show you how to use your skills and strengths in a way that will help you achieve a steady, upward growth in your business.

I specialize in helping you build a business model based on the Funnel Marketing Structure. Coaches and consultants who have used this approach to building their business have seen an exponential jump in their overall income, a steady flow of clients, and have absolute clarity on their message, their value, and the path their business is heading.

As a certified coach herself, Kathy Jo understands the frustrations, and difficulties of putting so much time, energy & money into marketing and not getting the results that match the effort.

Even though her background is not in marketing, Kathy Jo has learned how to use the skills she has as a certified coach to become an Expert Marketer. And so can YOU!

 

Below are the Marketing Solutions to help you market your coaching business like an expert.

 

 

The Way of the Niche

 

Defining your Niche is perhaps one of the hardest things you may do when marketing. It is really an exercise in self examination. Most coaches just want to focus on what others are going through. This might be one reason why coaches avoid it so much.

Other reasons why you might be avoiding defining your niche:

  • Don’t want to exclude anyone
  • Can’t turn anyone away
  • Don’t want to be stuck doing only 1 kind of coaching
  • Really fear – place of lack / believe need to take anyone on

We tend to want to work with an attract people like us. If you don’t know who you are, how are you going to know who to attract.

So, Should You Niche?

 

Signs your niche is not clearly defined:

  • Message doesn’t resonate with anyone
  • Getting blank stares when explaining what you do
  • Doing lots of spinning in circle / spending lots of time, money & energy not getting anywhere
  • Lots of frustration
  • Speaking in front of lots of people not getting any clients out of it

This program will take you through the necessary steps for finding your niche.

 

Learn More About The Way of the Niche

Three Pillars of Branding

 

A strong brand is a crucial piece to developing your business. It’s often the 1st impression your prospects get of you.

And it’s REALLY hard to change a 1st impression.

 

Your brand is a promise of an experience. This promise can be represented through a logo, a website, a combination of colors, a sign or a slogan. Your brand is also represented through you.

Whether you realize it or not, you already have a brand.

Identifying your brand and carefully crafting it to make sure it represents what you want it to is vital.

 

Learn More About Three Pillars of Branding

The Lotus Circle: Marketing Mastermind for Coaches & Consultants

 

Created especially for you, this one-of-a-kind program walks you through developing the crucial elements of a strong business so your business can bloom & thrive! A mastermind group helps you and your mastermind group members achieve success by bringing like-minded people together to share a common goal or interest.

During this unique program, you will learn:

  • How to Clearly & Confidently Define Your Lucrative Niche Once & For All!
  • What it Takes to Create a Powerful Marketing Message that Draws Clients to You
  • To Add High Value in Your Marketing so You are Seen as THE Resource
  • To Create Massive Visibility & Hot Leads
  • How to Present Your Services in a Way that Your Prospects Will Say, “That’s exactly what I’ve been looking for.”
  • And a Powerful, Proven Process to Take Your Prospects Through When They Do Start Calling!

 

All this with the powerful support, shared wisdom, and experience of the Mastermind Group.

 

Learn More About the Lotus Circle

 

Master Your Business Path

 

It takes time to develop a business. The 3 best venues for coaches to reach potential clients are speaking, writing, and networking. Building a business funnel seems to be the best business structure for coaches.

One of the reasons why your business may be struggling is the high entry barrier of 1-on-1 coaching. Not everyone is ready to move from paying nothing to paying hundreds of dollars a month. Not everyone is ready for the intensity of 1-on-1 coaching. And some may never work directly with you. But, that doesn’t mean you can’t still help them.

A common business structure used by successful coaches is the funnel marketing structure. This, in fact, is more than a marketing structure. It is a system to run your business by.

 

This program is designed to help you build a strong business structure that not only takes you beyond 1 on 1 coaching but also gently leads your ideal client into your high-end program.

 

Learn More About Master Your Business Path

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