Selling Your Services is Simple, literally!

Jun 30, 2011 by

Simple Pleasures are always the last refuge of the complex.

~ Oscar Wilde

 

In today’s world where we are overwhelmed with information, messages, and “stuff” people are actively looking for ways to simplify, especially this time of year. We get so caught up in doing, doing, doing that we miss so much. Yet, it’s what people truly long for.

Simplicity sells!

When marketing your coaching business and describing your services, don’t forget how you can offer Simple Pleasure Benefits to your clients. For instance, are you a Parenting Coach? A Simple Pleasure Benefit would be “sitting at the dinner table having a pleasant discussion rather than a scream-fest.” Are you a Small Business Coach? “having the peace of mind knowing your business is still running smoothly while you’re sitting on the beach.” Are you a Career Coach? “look forward to Loving Monday mornings!”

Get the picture?

Sell your Simple Pleasure Benefits! As you think about marketing your coaching business, draw of picture for your prospects of what life could be like after working with you. Take time to look at your own life. What simple pleasures do you experience? What simplicity do you yearn for? How can you offer that to your prospects?

Then, answer this: How does your coaching business offer simple pleasures to your clients?

 

Kathy Jo Slusher-Haas

Market Your Coaching Business

 

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